Items where Author is "Johnston, Paul"

NICHOLSON, Alex and JOHNSTON, Paul (2021). Generative mechanisms for student value perceptions: an exploratory case study. Journal of Further and Higher Education. [Article]

NICHOLSON, Alexander and JOHNSTON, Paul (2020). The value of a law degree - part 3: a student perspective. The Law Teacher. [Article]

JOHNSTON, Paul (2019). People buy people: creating value in the sales conversation. Winning Edge (1). [Article]

DANHEISER, Stacey, KELLY, Simon and JOHNSTON, Paul (2018). Lost in a sea of sameness : lack of differentiation dominates the telecommunications industry. Project Report. Shake Marketing Group. [Monograph]

JOHNSTON, Paul and KELLY, Simon (2018). Exploring Professional Sales and Marketing Identity In B2B Customer Value Creation. In: The First Global Conference on Creating Value., Leicester, England, 23-24 May 2018. (Unpublished) [Conference or Workshop Item]

JOHNSTON, Paul, NICHOLSON, John and KELLY, Simon Proposing business-to-business customer value: towards a conceptualisation of the value proposing actor. In: -. [Conference or Workshop Item]