Items where Author is "Hirst, A."

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Number of items: 2.

THEOHARAKIS, V. and HIRST, A. (2002). Perceptual differences of marketing journals: a worldwide perspective. Marketing letters, 13 (4), 389-402. [Article]

SMITH, G. and HIRST, A. (2001). Strategic political segmentation - a new approach for a new era of political marketing. European journal of marketing, 35 (9/10), 1058-1073. [Article]

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