Items where Author is "Babu, Mujahid Mohiuddin"

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BROWN, David M, APOSTOLIDIS, Chrysostomos, DEY, Bidit Lal, SINGH, Pallavi, THRASSOU, Alkis, KRETSOS, Lefteris and BABU, Mujahid Mohiuddin (2024). Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations. Industrial Marketing Management, 117, 14-27. [Article]

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