Items where Author is "Anderson, Alexandra"

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Number of items: 3.

Book Section

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage. [Book Section]

Monograph

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ANDERSON, Alexandra, BROWNING, Douglas, CUNNOLD, Helen, DAY, Matthew, HO, Jemima, LEECH, Helen, MCLEAN, Fiona, MIDGLEY, Angela, PALMER, Nicola, PIPER-WRIGHT, Tracey, PRITCHARD, Eleanor, QURESHI, Saneeya, TATA, Mathew and WEBB, Megan (2022). Toolkits for developing and sustaining researcher networks. Project Report. VITAE, Cambridge. [Monograph]

Thesis

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ANDERSON, Alexandra (2018). International entrepreneurial capabilities: The role of networks in the small multinational enterprise. Doctoral, Sheffield Hallam University. [Thesis]

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