Items where Author is "Anagnostopoulos, Christos"

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POLYAKOVA, Olga, KARAGIORGOS, Thomas, ANAGNOSTOPOULOS, Christos and ALEXANDRIS, Kostas (2024). Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: The case of esports tournament viewers. International Journal of Sports Marketing and Sponsorship. [Article]

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