AI-Powered Gateways to the World : Innovating Passenger Experiences and Brand Transformation

SURESH, Vaibhav Goutham, KOPPA, Krishna and HATTERSLEY, David (2025). AI-Powered Gateways to the World : Innovating Passenger Experiences and Brand Transformation. In: DULLOO, Rhytheema, KURIAN, Anand, BOLESNIKOV, Minja, STRUWEG, Ilse and MATHIYAZHAGAN, Kaliyan, (eds.) Leveraging AI-Powered Marketing in the Experience-Driven Economy. IGI Global, 335-364. [Book Section]

Abstract
Beyond their traditional role as mere stopovers, modern airports have transformed into dynamic ecosystems that blend travel with a multitude of experiences, from cultural immersion and retail opportunities to business networking. This chapter explores how artificial intelligence (AI) is driving this transformation, enabling airports to deliver personalized, seamless, and memorable journeys for every traveler by examining the practical applications of AI technologies. Examples from leading airports such as Changi (Singapore) and Dubai International demonstrate successful implementations of AI-driven solutions that enhance operational efficiency, elevate the passenger experience, and drive significant growth. Ethical considerations surrounding AI adoption in airports, with a focus on data privacy, potential biases, and the importance of balancing automation with human interaction is also discussed. Finally, the chapter looks ahead to the future of AI in airport experiences, exploring emerging trends and potential advancements that promise to further revolutionize air travel.
More Information
Metrics

Altmetric Badge

Dimensions Badge

Share
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Actions (login required)

View Item View Item