Business Models

Tools

KOTLER, Philip, KELLER, Kevin Lane, BRADY, Mairead, GOODMAN, Malcolm and HANSEN, Torben (2024). Business Models. In: Marketing Management. Pearson Education. [Book Section]

More Information
Official URL:
https://www.pearson.com/en-gb/subject-catalog/p/ma...
Contributors:
Coombes, Philip
Additional Information:
This contribution is a one-page vignette within a book chapter.

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Item Type:
Book Section
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
01 Aug 2024 09:50
Last Modified:
01 Aug 2024 13:27
URI:
https://shura.shu.ac.uk/id/eprint/34030
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