Digitally supporting the co-creation of future advanced services for 'Heat as a Service'

MOUNTNEY, Sara, ROSS, Tracy, MAY, Andrew, QIN, Sheng-Feng, NIU, Xiaojing, KING, Melanie, KAPOOR, Kawaljeet, STORY, Vicky and BURTON, Jamie (2020). Digitally supporting the co-creation of future advanced services for 'Heat as a Service'. In: BIGDELI, Ali and BAINES, Tim, (eds.) Proceedings of the Spring Servitization Conference 2020, Advanced services for sustainability and growth. Birmingham, Advanced Services Group, Aston Business School, Aston University, 64-71. [Book Section]

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Abstract
Purpose: This paper is a preliminary exploration of how a digital prototype might be developed to support co-creation in developing future advanced services for ‘Heat as a Service’ (HaaS). Design/Methodology/Approach: A user-centred design approach was undertaken with two customer segments to establish potential requirements for HaaS. A systems thinking approach was then used for the preliminary development of a digital tool to support new advanced services. Findings: Further definitions of HaaS from the perspective of two different customer segments are presented, with emerging proposals on (i) how they can be managed in a system setting and (ii)suitable supporting digital tools. Originality/Value: A user-centred approach to new advanced services development is presented to take into consideration current and future engineering and digital capabilities, moving beyond a conventional product-centric service development approach.
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