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KLADOU, Stella (2017). Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination. In: KUMAR DIXIT, Saurabh, (ed.) The Routledge handbook of consumer behaviour in hospitality and tourism. Routledge Handbooks . Abingdon, Routledge, 326-336.
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Official URL: https://www.routledge.com/The-Routledge-Handbook-o...
Link to published version:: https://doi.org/10.4324/9781315659657
| Item Type: | Book Section |
|---|---|
| Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
| Identification Number: | https://doi.org/10.4324/9781315659657 |
| Page Range: | 326-336 |
| Depositing User: | Jill Hazard |
| Date Deposited: | 19 May 2017 13:29 |
| Last Modified: | 18 Mar 2021 17:15 |
| URI: | https://shura.shu.ac.uk/id/eprint/15756 |
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