Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination

KLADOU, Stella (2017). Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination. In: KUMAR DIXIT, Saurabh, (ed.) The Routledge handbook of consumer behaviour in hospitality and tourism. Routledge Handbooks . Abingdon, Routledge, 326-336. [Book Section]

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Official URL:

https://www.routledge.com/The-Routledge-Handbook-o...

Research Institute, Centre or Group - Does NOT include content added after October 2018:

Sheffield Business School Research Institute > Service Sector Management

Page Range:

326-336

Identifiers

Identification Number:

10.4324/9781315659657

ORCID:

https://orcid.org/0000-0002-4144-8667

Library

Item Type:

Book Section

Depositing User:

Jill Hazard

Date Deposited:

19 May 2017 13:29

Last Modified:

18 Mar 2021 17:15

URI:

https://shura.shu.ac.uk/id/eprint/15756

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