Can brand personality differentiate fast food restaurants?

Tools

ALI, Alisha and SHARMA, Vishal (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4 (1/2), 13-19. [Article]

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Service Sector Management
Page Range:
13-19

Identifiers

ORCID for Alisha Ali: ORCID iD orcid.org/0000-0002-7667-4293

Library

Item Type:
Article
Depositing User:
Alisha Ali
Date Deposited:
01 May 2015 12:35
Last Modified:
18 Mar 2021 19:00
URI:
https://shura.shu.ac.uk/id/eprint/9767
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