Evidence for the influence of the mere-exposure effect on voting in the Eurovision Song Contest

The mere exposure, or familiarity, effect is the tendency for people to feel more positive about stimuli to which they have previously been exposed. The Eurovision Song Contest is a two-stage event, in which some contestants in the final will be more familiar to viewers than others. Thus, viewers’ voting is likely to be influenced by this effect. Previous work attempting to demonstrate this effect in this context has been unable to control for contestant quality. The current study, which used a novel procedure to analyse the way in which contestant countries distributed their points (a function of how viewers voted in those countries) between 2008 and 2011, showed that contestants did better if they previously appeared in a semifinal that was seen by voters. This is evidence that the mere exposure effect, alongside previously studied factors such as cultural and geographical closeness, influences the way viewers vote in the Eurovision.