Exploring consumer boycott intelligence using a socio-cognitive approach

FARAH, Maya F and NEWMAN, Andrew J (2010). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63 (4), 347-355.

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Link to published version:: https://doi.org/10.1016/j.jbusres.2009.03.019


Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variables of attitude, subjective norm and perceived behavioral control, help predict consumers' boycott intention. Conducted in Lebanon, this work employs a survey design administered to a randomized systematic sample of 500 Muslim and Christian consumers. The sample is split into two sub-samples reflecting the main religious groups in the Middle-East. Results show that although the Muslim participants appear more prone to participate in the boycott, still attitude, subjective norms, and perceived behavioral control are all significant predictors of intentions in both communities with the attitudinal component carrying the most weight. This application of a social psychology theory to the consumers' passive resistance to purchasing yielded significant contributions at the theoretical, empirical, and managerial levels.

Item Type: Article
Identification Number: https://doi.org/10.1016/j.jbusres.2009.03.019
Page Range: 347-355
Depositing User: Claire Bennehan
Date Deposited: 23 Apr 2013 12:56
Last Modified: 18 Mar 2021 23:46
URI: https://shura.shu.ac.uk/id/eprint/6909

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