The impact of the pilot Activ8 Eatwell initiative in Northern Ireland

This report has been written by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University in response to a joint request by Sport Northern Ireland (SNI) and the Food Standards Agency Northern Ireland (FSA) to evaluate Activ8 Eatwell (A8E). A8E is an innovative (pilot) social marketing campaign aimed at primary school children aged nine and ten (year P5). This pioneering scheme developed from the original Activ8 intervention and provides a comprehensive resource pack for teachers and coaches to deliver its physical activity, healthy eating and lifestyle messages to primary school children.