A systematic review of physical activity and nutritional social marketing campaigns

The rationale for undertaking this systematic review is to identify literature in relation to social marketing campaigns with specific attention paid to their influence on children and young people. The review aims to identify the key components of social marketing campaigns adopted by programme designers to affect the behaviour of children and young people in terms of their healthy eating and physical activity choices. Contextualising previous published experiences of relevant social marketing campaigns will help to determine the future direction of Activ8 Eatwell and other Sport Northern Ireland campaigns. These considerations and the evaluation itself will inform recommendations for the future development of Activ8 Eatwell.