Collegiate coaches’ perceptions of their goal-setting practices: a qualitative investigation

The purpose of the present investigation was to assess the perceptions of coaches regarding the process of goal setting using a qualitative methodology. Participants were 14 NCAA collegiate coaches from the American Midwest representing both team and individual sports. All participants were head coaches and were asked to respond to the interview questions in relation to their current head coaching position. Results revealed that coaches employed goal setting extensively for both individual and team goals in practice and competition. In addition, many interesting findings regarding the process of goal setting emerged including (a) coaches tended to set short-term goals although there were some nebulous longterm goals; (b) coaches only inconsistently wrote down their goals; (c) goals were both dictated by coaches and set in collaboration with players with a focus on collaboration; (d) the primary function of goals was to provide direction and focus; (e) goal commitment was related to enjoyment/fun; (f) process, performance, and outcome goals were set but coaches focused on performance and outcome goals; and (g) physical, psychological, and time barriers impeded goal attainment. These findings are discussed in relation to the current empirical/theoretical goal-setting literature and suggestions for best practice by sport psychology researchers are offered.