A Colour Design Tool Based on Empirical Studies

OU, Li-Chen, LUO, Ming Ronnier and CUI, Guihua (2009). A Colour Design Tool Based on Empirical Studies. In: Undisciplined! Design Research Society Conference 2008, Sheffield Hallam University, Sheffield, UK, 16-19 July 2008.


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A colour design tool targeted at both unskilled consumers and professional designers is currently under development, on the basis of psychophysical studies into semantic associations of colour, the cultural influences and colour harmony. From experimental results for single-colour associations, 3 underlying factors were identified: “warm-cool”, “heavy-light” and “active-passive”, which were found to agree well with those identified by earlier research. For colour-combination associations, an “additive property” of colour association was discovered: the semantic score of a colour combination can be determined by averaging semantic scores of each constituent colour in that combination. According to the experimental results, there were 4 general patterns of colour harmony: similarity in hue and chroma, difference in lightness, high lightness and the hue effects. While the proposed colour design tool is still in its development stage and has a number of shortcomings, the system is believed to provide practical assistance and support not only for unskilled users but also for designers.

colour design; colour harmony; colour association; cross-cultural study; e-shopping; colour decision-making; design process; psychophysical method

Item Type: Conference or Workshop Item (-)
Depositing User: Ann Betterton
Date Deposited: 05 Aug 2009
Last Modified: 18 Mar 2021 14:32
URI: https://shura.shu.ac.uk/id/eprint/514

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