Design concept development in transportation design

The paper presents results of a study about design concept development in transportation design. The main question of this study concerns mainly the existence and development of design concepts and its status in the design process furthermore it partially describes its content, manifestation and function.

From the view of industrial psychology, the design concept is one of the most important stages in the design process, because its availability determines the success, regarding the design object. A design concept can be understood as the first solid and focused unit of knowledge in design processes with ill-defined problems. In the Design Process Planning, based on Action Regulation Theory, design concepts act as a compact guiding principle, including the anticipation of the artefact. Using this as a scientific basis a long term study with 25 students including cross section and longitudinal aspects were held from 2005 to 2008.

Three concept types derived from the literature preceded the investigation, whereby the holistic experience-oriented one after Uhlmann (2006a) forms the beginning. This focus was confirmed within the investigation for the majority of the projects, yet one must assume that, functional (construction-oriented) or formal concepts successfully finds to application. Holistic concepts enable a more comprehensive and more balanced treatment within the design process.

Within the work two general methods of generating design concepts: extracting and compiling were defined. Following the typical processes they can be assigned to different fields: transportation design (extracting) and industrial design (compiling). Furthermore three designer types and an open category could be identified. The three types “automobile”, “design” and “story” can be clearly and consistently assigned by the students.

The research closes with a recommendation of a hybrid design concept processing using aspects of the two generating methods as well as instruments of different designer types.

Keywords:
Design Concept, Transportation Design, Field study, Early stages