Identifying Brand Association Patterns Across the Psychological Continuum Model Stages: The Case of Winter Sports

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KARAGIORGOS, Thomas, NTOVOLI, Apostolia, POLYAKOVA, Olga, ATHANASIOU, Anna-Christina, LIANOPOULOSS, Yannis and ALEXANDRIS, Kostas (2026). Identifying Brand Association Patterns Across the Psychological Continuum Model Stages: The Case of Winter Sports. Tourism and Hospitality. [Article]

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37315:1248291
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Polyakova-IdentifyingBrandAssociation(AM).pdf - Accepted Version
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Uncontrolled Keywords:
3504 Commercial services; 3508 Tourism

Identifiers

ORCID for Olga Polyakova: ORCID iD orcid.org/0000-0002-6947-2394

Library

Publisher:
MDPI AG
Item Type:
Article
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date record made live:
17 Apr 2026 11:45
Last Modified:
17 Apr 2026 12:00
Date of first compliant deposit:
16 April 2026
Version of first compliant deposit:
Author Accepted Manuscript
ISSN:
2673-5768
URI:
https://shura.shu.ac.uk/id/eprint/37315
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