Smart insights, stronger performance: Leveraging business intelligence and dynamic capabilities in tourism and hospitality.

TAJEDDINI, Omid, TAJEDDINI, Kayhan, GAMAGE, Thilini Chathurika and HAMEED, Waseem Ul (2026). Smart insights, stronger performance: Leveraging business intelligence and dynamic capabilities in tourism and hospitality. International Journal of Hospitality Management, 133: 104410. [Article]

Documents
36178:1050158
[thumbnail of 1-s2.0-S027843192500338X-main.pdf]
Preview
PDF
1-s2.0-S027843192500338X-main.pdf - Published Version
Available under License Creative Commons Attribution.

Download (1MB) | Preview
Abstract
The rapid advancement of artificial intelligence (AI) and business intelligence (BI) compels tourism and hospitality firms to redefine their capabilities. This need stems from the growing imperative to fully leverage these technologies for performance enhancement—an area still underexplored in the tourism and hospitality literature. Drawing on the dynamic capabilities view, this paper investigates the interrelationships among resource orchestration capabilities (ROCs), digital marketing capabilities (DMCs), AI capabilities, and firm performance, with a specific focus on the mediating role of BI adoption and the moderating effect of technology orientation (TO). Using data from 297 tourism and hospitality firms across four major Japanese cities, the findings reveal that BI adoption mediates the relationships among ROCs, DMCs, AI capabilities, and firm performance. As anticipated, TO does not moderate the DMC–BI adoption link, potentially due to firm-specific factors warranting further exploration in different contexts. The study contributes to theory by proposing an integrative framework that conceptualizes ROCs, DMCs, and AI capabilities as distinct yet interrelated dynamic capabilities driving performance in tourism and hospitality firms. Practically, the findings encourage tourism and hospitality managers to refine their strategies to better leverage these capabilities, particularly in pursuing digital transformation.
More Information
Statistics

Downloads

Downloads per month over past year

View more statistics

Metrics

Altmetric Badge

Dimensions Badge

Share
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Actions (login required)

View Item View Item