Does special interest tourism lead to sustainability? Place vs. destination branding breaking the myth in the case of Mount Olympus, Greece [abstract only]

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KLADOU, Stella, KARAGIORGOS, Thomas, POLYAKOVA, Olga, POMFRET, Gill, NTOVOLI, Apostolia and ALEXANDRIS, Kostas (2025). Does special interest tourism lead to sustainability? Place vs. destination branding breaking the myth in the case of Mount Olympus, Greece [abstract only]. In: 9th Annual Conference of the International Place Branding Association (IPBA), Manchester, UK, 29-31 Oct 2025. [Conference or Workshop Item]

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36131:1037061
[thumbnail of Polyakova-DoesSpecialInterest(AM-abstract).pdf]
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Official URL:
https://ipba2025.mmu.ac.uk/wp-content/uploads/site...
Event Location:
Manchester, UK

Identifiers

ORCID for Stella Kladou: ORCID iD orcid.org/0000-0002-4144-8667
ORCID for Olga Polyakova: ORCID iD orcid.org/0000-0002-6947-2394
ORCID for Gill Pomfret: ORCID iD orcid.org/0000-0003-1161-7703

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Item Type:
Conference or Workshop Item (Paper)
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date record made live:
11 Sep 2025 09:22
Last Modified:
14 Jan 2026 10:45
Date of first compliant deposit:
10 September 2025
Date of first compliant Open Access:
14 January 2026
Version of first compliant deposit:
Author Accepted Manuscript
URI:
https://shura.shu.ac.uk/id/eprint/36131
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