Getting to grips with packaging: using ethnography and computer simulation to understand hand–pack interaction

YOXALL, Alaster, LUXMOORE, J., AUSTIN, M., CANTY, L., MARGRAVE, K. J., RICHARDSON, C. J., WEARN, J., HOWARD, I. C. and LEWIS, R. (2007). Getting to grips with packaging: using ethnography and computer simulation to understand hand–pack interaction. Packaging Technology and Science, 20 (3), 217-229. [Article]

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