Evaluating the Impact of Contextual Offers in a Highly Selective Institution: Results From a Mixed‐Methods Contribution Analysis

English university admissions increasingly make use of contextual offers, where applicants with certain socio‐demographic characteristics can be offered marginally lower entry conditions. This paper presents novel insights into the impact of contextual offer policy on one institutions' patterns of enrolment in 2022/2023 via a mixed methods contribution analysis. We present evidence that the policy contributed to widening access for targeted students despite the institutions' small and highly selective intake. This effect appears to be driven by increasing applicants' likelihood of accepting an offer and acting as a safety net at confirmation. While contextual offer policies thus appear to be an effective tool to improve targeted students' enrolment at an institution, we find evidence of marginally lower year‐one outcomes for students admitted with contextual offers, highlighting the need for further research to understand the impact of contextual offers on student outcomes and experiences.