Reverse Socialization (2)

Reverse socialization is a process whereby an adult acquires knowledge, skills, attitudes, and behavior from children/younger members of society. Since the 1970s the role of children as socialization agents has been given its due value in the research. Developed from sociology and developmental psychology, reverse socialization is widely studied in the field of consumer behavior. The social power of children to influence elders in families depends on their own personal resources like age, knowledge, finances, and also the family environment. Recent research draws out the linear conception of the reverse socialization process and calls for understanding it in its dynamism and complexity.