Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry

TAJEDDINI, Kayhan, GAMAGE, Thilini Chathurika, TAJDINI, Javad, HAMEED, Waseem U.l. and TAJEDDINI, Omid (2024). Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry. International Journal of Hospitality Management, 119: 103730.

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Official URL: http://dx.doi.org/10.1016/j.ijhm.2024.103730
Open Access URL: https://www.sciencedirect.com/science/article/pii/... (Published version)
Link to published version:: https://doi.org/10.1016/j.ijhm.2024.103730


Although the entrepreneurship strategy is demonstrated by evidence as a path to enhance the performance of service firms, the question of how it happens has yet to be adequately studied in the tourism and hospitality (T&H) realm. More specifically, how an entrepreneurial strategy enables a T&H firm to enhance its performance through service innovation exploration-exploitation ambidexterity has created a strategic dilemma in extant T&H literature. Constructed on the dynamic capabilities view and organizational ambidexterity theory, our paper addresses this dilemma using data from a drop-and-collect survey of 303 T&H firms in Japan. The findings reveal that entrepreneurial strategy fosters service innovation exploitation and service innovation exploration within T&H firms. In contrast, service innovation exploitation helps T&H firms design unique service offerings, yielding a sustained competitive advantage and superior corporate performance in the long run. Further, the availability of slack resources within T&H firms fosters service innovation exploration and service innovation exploitation.

Item Type: Article
Uncontrolled Keywords: 1504 Commercial Services; 1505 Marketing; 1506 Tourism; Sport, Leisure & Tourism; 3504 Commercial services; 3508 Tourism
Identification Number: https://doi.org/10.1016/j.ijhm.2024.103730
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 18 Mar 2024 13:50
Last Modified: 18 Mar 2024 14:00
URI: https://shura.shu.ac.uk/id/eprint/33437

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