The efficacy of the strategy planning process criteria based on the fuzzy analytical hierarchy process

ALSHEHRI, Reema, ALJOJO, Nahla, ALSHUTAYRI, Areej, ALRASHEDI, Ahmed, ALGHOSON, Abdullah and ZAINOL, Azida (2023). The efficacy of the strategy planning process criteria based on the fuzzy analytical hierarchy process. Engineering, Technology & Applied Science Research, 13 (4), 11235-11241.

ETASR_6034.pdf - Published Version
Creative Commons Attribution.

Download (163kB) | Preview
Official URL:
Open Access URL: (Published version)


This study investigated the strategic planning procedure used by the University of Jeddah to determine which of its efficacy criteria are the most significant for future development. A university's performance is founded on its ability to capitalize on its specialization and set of skills obtained through meticulous planning and development and involves setting goals using analysis tools to compare options and prioritize constructs. Evaluation approaches to strategic planning lack adaptability and durability. Thus, a high-level deductive instrument that aggregates trade-offs and prioritizes the most essential aspects is needed. This study used the Fuzzy Analytical Hierarchical Procedure (FAHP) to examine whether the University of Jeddah's strategy formulation process improves strategy and planning. This study defined the objectives and criteria, established pairwise comparisons based on the owners of the strategic plan and the faculty and administration questionnaire responses, assigned weights to each criterion, verified their consistency, and ranked them in importance order. This study showed that FAHP can help groups make strategic planning decisions in universities.

Item Type: Article
Uncontrolled Keywords: -Fuzzy Analytical Hierarchy Process (FAHP); MCDM; university ranking; decision making; planning
Identification Number:
Page Range: 11235-11241
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 26 Feb 2024 14:25
Last Modified: 19 Apr 2024 08:00

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics