Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem

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HATTERSLEY, David, BERESFORD, Paul and COOMBES, Philip (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Academy of Marketing. [Book Section]

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32972:635360
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Official URL:
https://academyofmarketing.org/wp-content/uploads/...
Event Location:
University of Birmingham
ISBN:
9781399958042

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Item Type:
Book Section
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
15 Jan 2024 12:07
Last Modified:
20 Dec 2024 08:34
Date of first compliant deposit:
10 January 2024
Date of first compliant Open Access:
15 January 2024
Version of first compliant deposit:
Version of Record
URI:
https://shura.shu.ac.uk/id/eprint/32972
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