Sport legacy impact on ethnic minority groups: the case of London 2012

The sport legacy among ethnic minorities has been neglected despite the positive outcomes of active lifestyle and social inclusion. The current research, applying time series analysis, evaluates evidence of sport legacy among four English ethnic minorities regarding the hosting of Olympic Games (London 2012). A short-term association was found between hosting the Games and sport participation rates among ethnic groups, leading more to increasing frequency of engagement for existing participants than to attracting new participants. The results indicate differences among the ethnic groups and gender, showing that females from Asian ethnicities having the highest engagement. Practical implications for the governance of events in the future relate to improving the festival effect of the Games, to encourage social inclusion for ethnic minorities. Our results might encourage policy makers to maintain a sustained effort in the post-event period to capitalise on sport legacy.