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HONG, Song, RASHEED, Muhammad Imran, SIGALA, Marianna and AHMAD, Mudaser (2023). Is there a bright side of COVID-19? The influence of conscientiousness and extended TPB on the tourists’ eco-friendly behaviour. Current Issues in Tourism.
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Abstract
This study provides the evidence of a positive association between fear of COVID-19 pandemic and tourists’ intention towards eco-friendly behaviour. This study model was tested by collecting data through a survey targeting hospitality staff in Pakistan. Results reveal that the COVID-19 fear is positively related to the tourists’ intention towards eco-friendly behaviour through subjective norms and attitude. In addition, tourists’ conscientiousness was found as a boundary condition on the association between individuals’ fear of COVID-19 and their eco-friendly behavioural intention. This paper concludes by discussing ways that stakeholders from academia and marketplace can utilize the findings to convert behavioural intentions into real eco-friendly behaviour.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | COVID-19; pandemic; eco-friendly behaviour; eco-tourism; 1503 Business and Management; 1505 Marketing; 1506 Tourism; Sport, Leisure & Tourism; 3506 Marketing; 3508 Tourism; 4406 Human geography |
| Identification Number: | https://doi.org/10.1080/13683500.2023.2244120 |
| SWORD Depositor: | Symplectic Elements |
| Depositing User: | Symplectic Elements |
| Date Deposited: | 30 Aug 2023 13:45 |
| Last Modified: | 30 Aug 2023 13:45 |
| URI: | https://shura.shu.ac.uk/id/eprint/32318 |
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