Exploring User Acceptance and the Willingness to Uptake Mobility-as-a-Service: A Developing Country Perspective [Abstract only]

KABADURMUS, Ozgur and KAYIKCI, Yasanur (2023). Exploring User Acceptance and the Willingness to Uptake Mobility-as-a-Service: A Developing Country Perspective [Abstract only]. In: POMS 2023 - The 33rd Annual POMS-Conference, Hyatt Regency, Orlando, FL, United States, 21 May 2023 - 25 May 2023. [Conference or Workshop Item]

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Abstract
This study aims to understand the user acceptance and willingness to uptake Mobility-as-a-Service (MaaS), combining all public and private transport services in a unified gateway, in Istanbul, Turkey. The Theory of Planned Behavior is employed to measure users’ intentions of utilizing MaaS mobile and web apps for their transportation needs.
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