"It’s trivial, bitchy and dull" - Why Women Leave Public Relations and How They renegotiate Their Identities

BRIDGEN, Elizabeth (2022). "It’s trivial, bitchy and dull" - Why Women Leave Public Relations and How They renegotiate Their Identities. In: TOPIĆ, Martina, (ed.) Towards a new understanding of masculine habitus and women and leadership in public relations. Routledge New Directions in PR & Communication Research . London, Routledge, 249-266.

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Link to published version:: https://doi.org/10.4324/9781003161622-19/


This chapter explores the motivations behind female decisions to leave the public relations industry and explores how women negotiate their revised identities in their new careers. Through interviews with women who voluntarily resigned from public relations careers, this study found that the overriding reason for women leaving public relations was because they felt there was a lack of meaning in their work. This was due to either being unable to take part in ‘meaningful’ work offered by their organisation as caring restrictions meant that they were not considered (or felt unable to take up) more exciting projects. Others felt excluded by ‘bitchiness’ in the workplace and the triviality of commercial public relations work.

Item Type: Book Section
Identification Number: https://doi.org/10.4324/9781003161622-19/
Page Range: 249-266
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 06 Oct 2022 09:40
Last Modified: 30 Mar 2024 01:18
URI: https://shura.shu.ac.uk/id/eprint/30794

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