Attitudes and intentions toward purchasing sponsors’ products among users with different involvement profiles: the case of esports

POLYAKOVA, Olga and ALEXANDRIS, Kostas (2022). Attitudes and intentions toward purchasing sponsors’ products among users with different involvement profiles: the case of esports. In: European Association of Sport Management, University of Innsbruck, SoWi Campus, Austria, 5 Sep 2022 - 8 Sep 2022. [Conference or Workshop Item]

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