Introduction to the special issue on marketing communications and sustainability

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SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231. [Article]

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30231:604256

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30231:604256

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Abstract

The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

More Information

Official URL:

https://www.tandfonline.com/doi/full/10.1080/13527...

Uncontrolled Keywords:

Marketing; 1505 Marketing; 2001 Communication and Media Studies

Page Range:

227-231

Identifiers

Identification Number:

10.1080/13527266.2021.1942145

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Item Type: