SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231. [Article]
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Singh-IntroductionSpecialIssue(AM).pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Singh-IntroductionSpecialIssue(AM).pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.
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Abstract
  The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.
        
      
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