The use of zoom videoconferencing for qualitative data generation: a reflective account of a research study

Historically, the face-to-face interview has been the method of choice for undertaking interviews in qualitative research. However, the introduction of communication technologies (for example, Zoom) has resulted in qualitative researchers re-thinking how they generate data. This article presents the experience of a Ph.D. researcher who used Zoom videoconferencing to interview participants, including its benefits and limitations, and suggestions for future research. The article demonstrates that although video conferencing tools like Zoom are not meant to replace traditional face-to-face interviews, they are a helpful addition to the researcher’s choice of methods. Although there are some technical limitations to using this tool, this can be overcome by familiarization and training. This is particularly useful due to the COVID-19 pandemic where face-to-face interaction is not allowed, disrupting their research. However, future research is needed to determine Zoom’s suitability and security, especially in health and social care research.