Prior Experience and Export Performance: The Missing Link of Global Vision

Despite the scholarly interest in the prior experience of entrepreneurs expressed by the field of International Entrepreneurship, empirical investigation linking prior experience with international performance leads to inconclusive and conflicting results. Based on the concept of human capital and resource-based theory, this study provides a supplementary explanation by integrating global vision —the cognitive capital of the entrepreneur related to an international orientation— into this relationship. The study hypothesises that there is no direct relationship between entrepreneurs’ prior experience and export performance; rather, this relationship is mediated by an entrepreneur’s global vision. The hypotheses were tested using structural equation modelling, drawing on a sample of 332 early internationalising SMEs in Bangladesh. To overcome the cognitive inertia resulting from prior experiences, entrepreneurs must focus on their cognitive capabilities, in particular the ability to see the world through a global lens. In order to improve export performance, policymakers must also provide additional support to strengthen entrepreneurs’ global vision.