The Effect of Organizational Structure and Hoteliers' Risk Proclivity on Innovativeness

The purpose of this article is to examine the impact of organisational structure and hoteliers’ risk proclivity on innovativeness in the context of the Japanese hotel industry. Survey questionnaires were used to collect relevant data from 115 hotels in Japan. Using a multiple regression analysis, the antecedents of innovativeness in the hotel industry are been examined. The findings are mixed with previous research but provide new insights by exploring the effect of organisational structure and hoteliers’ risk proclivity on innovativeness. As a result, we believe that this research is valuable in understanding some key important drivers in innovative activities in the context of the hotel industry.

The purpose of this article is to examine the impact of organisational structure and hoteliers’ risk proclivity on innovativeness in the context of the Japanese hotel industry. Survey questionnaires were used to collect relevant data from 115 hotels in Japan. Using a multiple regression analysis, the antecedents of innovativeness in the hotel industry are been examined. The findings are mixed with previous research but provide new insights by exploring the effect of organisational structure and hoteliers’ risk proclivity on innovativeness. As a result, we believe that this research is valuable in understanding some key important drivers in innovative activities in the context of the hotel industry.