Existential isolation...Press play to escape

JONES, Scott Phillip (2019). Existential isolation...Press play to escape. Marketing Theory.

SJ MT Short Story-Telling - Existential Isolation... Press Play to Escape.pdf - Accepted Version
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Official URL: https://journals.sagepub.com/doi/full/10.1177/1470...
Link to published version:: https://doi.org/10.1177/1470593119897758
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    While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation, and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.

    Item Type: Article
    Uncontrolled Keywords: MD Multidisciplinary
    Identification Number: https://doi.org/10.1177/1470593119897758
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 29 Oct 2019 14:35
    Last Modified: 18 Mar 2021 02:52
    URI: http://shura.shu.ac.uk/id/eprint/25338

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