Business Models

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COOMBES, Philip (2019). Business Models. In: KOTLER, P, KELLER, KL, BRADY, M, GOODMAN, M and HANSEN, T, (eds.) Marketing Management. 4th edition. Harlow, Pearson Education, p. 95. [Book Section]

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More Information
Official URL:
https://catalogue.pearsoned.co.uk/educator/product...
Page Range:
p. 95
ISBN:
9781292248448

Identifiers

ORCID for Philip Coombes: ORCID iD orcid.org/0000-0002-1174-5652

Library

Item Type:
Book Section
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
06 Dec 2019 12:10
Last Modified:
20 Dec 2024 08:07
Date of first compliant deposit:
23 May 2019
Version of first compliant deposit:
Version of Record
URI:
https://shura.shu.ac.uk/id/eprint/24635
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