They Come over Here … 300 Years of Xenophobic Propaganda in England

CROFT, Robin and DEAN, Dianne (2014). They Come over Here … 300 Years of Xenophobic Propaganda in England. Journal of Political Marketing, 13 (1-2), 46-65.

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England's rulers, merchants, and organized labor in the early modern period (from the 16th to the 18th centuries) were all actively using what today we would call propaganda. Each group appreciated the need to get popular opinion on its side, or at the least to convince other groups it was in the public interest to act in a particular way. This study focuses on the use of xenophobic narratives by these actors in order to further their political, economic, or cultural objectives. The targets were economic rivals including the Dutch, but most particularly ethnic and religious outgroups, including Roman Catholics, Muslims, and Jews. Although there were public relations win-wins for anyone who was able successfully to demonize foreigners, racist and xenophobic propaganda was often more pernicious than the tellers realized, in many cases extending its influence over several generations. In addition, it is clear that many narratives failed to engage with public opinion, for reasons that were not always clear to the groups responsible for them.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing; 1606 Political Science
Identification Number:
Page Range: 46-65
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 12 Mar 2019 10:04
Last Modified: 18 Mar 2021 06:25

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