The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue

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SMITH MAGUIRE, Jennifer, WATSON, David J and LANG, John T (2017). The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue. Journal of Marketing Management, 33 (7-8), 495-501. [Article]

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More Information

Official URL:

https://www.tandfonline.com/doi/full/10.1080/02672...

Additional Information:

publicationstatus: published

Uncontrolled Keywords:

Social Sciences; Business; Management; Business & Economics; ETHICAL CONSUMPTION; CONSUMERS; ADOPTION; LOOKING; DIVIDE; 1505 Marketing; 1504 Commercial Services; 1503 Business And Management

Page Range:

495-501

Identifiers

Identification Number:

10.1080/0267257x.2017.1328906

Library

Item Type:

Article

SWORD Depositor:

Symplectic Elements

Depositing User:

Symplectic Elements