Something ‘wyrd’ this way comes: folklore and British television

Outlining key elements of folk horror, this article discusses the influence of British 1970s television upon post-2000 folk-horror revivalists, arguing that television is of vital importance to social and cultural folklore. With reference to Mikel Koven’s ‘mass-mediated ostension’, this study brings together folkloristics and screen studies, and proposes ‘wyrd’ as a term to apply to eerie, hauntological media with folkloric themes. Supernatural tropes are examined alongside a case-study analysis of the BBC series Ghost Stories for Christmas to illustrate how folkloric content is represented on-screen, and how the eerie atmosphere of 1970s television was created.