Segmenting the global mobile phone gaming market

Tools

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage. [Book Section]

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > International Business, Economics, SMEs and Entrepreneurship
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Finance, Accountancy and Business Systems
ISBN:
9781844807635

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Library

Item Type:
Book Section
Depositing User:
Louise Beirne
Date Deposited:
05 Oct 2018 09:31
Last Modified:
18 Mar 2021 10:45
URI:
https://shura.shu.ac.uk/id/eprint/22795
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