Segmenting the global mobile phone gaming market

Tools

ANDERSON, Alexandra (2008). Segmenting the global mobile phone gaming market. In: DOOLE, Isobel and LOWE, Robin, (eds.) International marketing strategy: Analysis, development and implementation. Boston, Cengage. [Book Section]

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > International Business, Economics, SMEs and Entrepreneurship
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Finance, Accountancy and Business Systems

Identifiers

Library

Item Type:
Book Section
Depositing User:
Louise Beirne
Date Deposited:
05 Oct 2018 09:31
Last Modified:
18 Mar 2021 10:45
URI:
https://shura.shu.ac.uk/id/eprint/22795
Metrics

Altmetric Badge

Dimensions Badge

Share
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Actions (login required)

View Item View Item

SHURA supports OAI 2.0 with a base URL of https://shura.shu.ac.uk/cgi/oai2