Tourism in Switzerland: How perceptions of place attributes for short and long holiday can influence destination choice

The motivational characteristics and variables associated with travel destination choice are important to our understanding of destination marketing. For this study, a comparative analysis of short and long holiday attributes for visitors to Switzerland was undertaken to determine which characteristics are valued to meet personal requirements and how these might influence holiday destination choice. A total of 158 completed questionnaires from these visitors enabled us to distinguish differences between two groups of attributes. The findings provide a fresh insight into short and long holiday attractiveness attributes where destination attractiveness attributes can differ between short and long holiday requirement. It also provides some insight into how destinations may influence evaluation and choice.