Introducing the strategy lifecycle: using ontology and semiotics to interlink strategy design to strategy execution

CAINE, Jamie and VON ROSING, Mark (2018). Introducing the strategy lifecycle: using ontology and semiotics to interlink strategy design to strategy execution. In: LIU, Kecheng, NAKATA, Keiichi, LI, Weizi and BARANAUSKAS, Cecilia, (eds.) Digitalisation, innovation, and transformation :18th IFIP WG 8.1 International Conference on Informatics and Semiotics in Organisations, ICISO 2018, Reading, UK, July 16-18, 2018, Proceedings. IFIP Advances in Information and Communication Technology . Cham, Springer, 136-144.

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The ability of existing strategy concepts to analyse strategy, design strategy and execute strategy within organisations has an alarmingly poor historical track record. Based on the long-standing semiotics and ontology research work of the Global University Alliance (GUA) and its members, a Strategy Lifecycle is introduced. The Strategy Lifecycle, underpinned by ontology and semiotics incorporates all the constructs that can be found in the most popular strategy concepts and frameworks. It explains the value of the underlying strategy ontology and the relationship between the strategy meta model, the Strategy Lifecycle and various artefacts used around strategy work. The paper concludes with future scope and application that lies ahead for the Strategy Lifecycle.

Item Type: Book Section
Additional Information: Paper presented at the ICISO 2018, July 16-18, University of Reading. Book series - ISSN: 1868-4238 Book series ISSN: 1868-4238
Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Identification Number:
Page Range: 136-144
Depositing User: Jill Hazard
Date Deposited: 10 May 2018 14:32
Last Modified: 18 Mar 2021 05:05

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