Issues affecting the introduction and implementation of educational multimedia.

HUDSON, Alison. (1997). Issues affecting the introduction and implementation of educational multimedia. Masters, Sheffield Hallam University (United Kingdom).. [Thesis]

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Abstract
The aim of this study has been to identify the issues which affect the introduction and effective implementation of interactive video and to relate the results to the introduction and implementation of educational multimedia. The research methodology adopted has involved a mixture of quantitative and qualitative methods. Data has been collected by questionnaire, case studies, and semi-structured interviews. The case studies report on five secondary schools involved in the Employment Department Managing Flexible Learning Programme (MFL), providing a record of the activities relating to the introduction of interactive video in the schools over a six month period. The questionnaire was designed to obtain feedback from a sample of schools involved in a range of interactive video projects. In-depth semi-structured interviews with educational consultants involved in working with schools to introduce interactive video were also used.The literature review investigates research on teaching and learning, managing educational innovation, parent (earlier) technologies and interactive video.The issues identified from this study are classified against appropriate headings and associated with areas of responsibility.The issues are categorized under the following three headings: educational issues which are not exclusive to the use of technology; general issues which relate to educational technology; issues which relate specifically to multimedia programmes; and the following four areas of responsibility: management in developing an institutional strategy; management of the introduction and implementation process; teachers in terms of their role in the learning process; educationalists and designers in the development of appropriate material. This study has identified that the management of the implementation process is the most significant area for consideration and that institutional strategy will not be realised if the process is not managed effectively.Educational multimedia presents issues at a strategic level in terms of immediate and long term resourcing. However, provided that the technical infrastructure is adequate it was found that the major issues were associated with managing educational innovation in general.
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