Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich)

Tools

TAYLOR, Marc (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In: SCHWARZ, Eric C. and HUNTER, Jason D., (eds.) Advanced theory and practice in sport marketing. 3rd ed. Abingdon, Routledge, 64-67. [Book Section]

Documents
18248:346870
[thumbnail of 2017 May FC Bayern München - TNR Case Study - No hyperlinks.pdf]
Preview
PDF
2017 May FC Bayern München - TNR Case Study - No hyperlinks.pdf - Accepted Version
Available under License All rights reserved.

Download (335kB) | Preview
Abstract
Case study about FC Bayern Munich and their international development in the USA and China.
More Information
Official URL:
https://www.routledge.com/Advanced-Theory-and-Prac...
Departments - Does NOT include content added after October 2018:
Health and Well-being > Department of Sport
Page Range:
64-67
Related URLs:
ISBN:
9781138061569

Identifiers

ORCID:
https://orcid.org/0000-0002-8585-7278

Library

Item Type:
Book Section
Depositing User:
Marc Taylor
Date Deposited:
12 Jan 2018 15:19
Last Modified:
18 Mar 2021 07:02
Date of first compliant deposit:
12 January 2018
Date of first compliant Open Access:
13 January 2019
Version of first compliant deposit:
Author Accepted Manuscript
URI:
https://shura.shu.ac.uk/id/eprint/18248
Statistics

Downloads

Downloads per month over past year

View more statistics

Metrics

Altmetric Badge

Dimensions Badge

Share
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Actions (login required)

View Item View Item

SHURA supports OAI 2.0 with a base URL of https://shura.shu.ac.uk/cgi/oai2