Incorporating vanity into a luxury Value-Attitude-Behavior Model-Evidence from luxury restaurant consumers

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CHEN, Annie, KLADOU, Stella and PENG, Norman (2017). Incorporating vanity into a luxury Value-Attitude-Behavior Model-Evidence from luxury restaurant consumers. In: Association For Consumer Research (ACR) Conference, San Diego, California, 26-29th October 2017. (Unpublished) [Conference or Workshop Item]

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Documents

17089:278086

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17089:278086

[thumbnail of Kladou-Incorporating vanity into a luxury ACRConfPaper(Final).pdf]

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Kladou-Incorporating vanity into a luxury ACRConfPaper(Final).pdf - Accepted Version
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Abstract

Existing theories of the effect of luxury value on consumers may require adjustment when applied to service-based products. To contribute to the literature, this study incorporates a “vanity” variable into a luxury value-attitude-behavior model. A total of 150 participants from Taiwan completed questionnaires. All hypotheses are supported.

More Information

Official URL:

http://www.acrweb.org/acr/Public/index.aspx

Research Institute, Centre or Group - Does NOT include content added after October 2018:

Sheffield Business School Research Institute > Service Sector Management

Event Location:

San Diego, California

Identifiers

ORCID:

https://orcid.org/0000-0002-4144-8667