Eco-innovation: rethinking Future Business Products and Services

BEARD, Colin and HARTMANN, Rainer (1999). Eco-innovation: rethinking Future Business Products and Services. In: CHARTER, Martin and POLONSKY, Michael J., (eds.) Greener Marketing : a responsible approach to business, 2nd ed. Saltaire, Greenleaf Publishing, 143-163.

Full text not available from this repository.

Abstract

IN ORDER TO FIND A SOLUTION, first we have to ‘see’ the problem, and a problem is clearly a market waiting for a solution. But what we ‘see’ and what we cannot ‘see’ determines the nature of the solution; this is important, as the environment is the biggest problem market looking for new innovative solutions (Beard 1996).

Item Type:	Book Section
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Centre for Pedagogic Research and Innovation
Departments - Does NOT include content added after October 2018:	Sheffield Business School > Department of Service Sector Management
Page Range:	143-163
Depositing User:	Colin Beard
Date Deposited:	25 Aug 2017 11:06
Last Modified:	18 Mar 2021 17:15
URI:	https://shura.shu.ac.uk/id/eprint/15088

Actions (login required)

View Item

Downloads

Publication Metrics