Eco-innovation: rethinking Future Business Products and Services

Tools

BEARD, Colin and HARTMANN, Rainer (1999). Eco-innovation: rethinking Future Business Products and Services. In: CHARTER, Martin and POLONSKY, Michael J., (eds.) Greener Marketing : a responsible approach to business, 2nd ed. Saltaire, Greenleaf Publishing, 143-163. [Book Section]

Abstract
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Abstract

IN ORDER TO FIND A SOLUTION, first we have to ‘see’ the problem, and a problem is clearly a market waiting for a solution. But what we ‘see’ and what we cannot ‘see’ determines the nature of the solution; this is important, as the environment is the biggest problem market looking for new innovative solutions (Beard 1996).

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Research Institute, Centre or Group - Does NOT include content added after October 2018:

Centre for Pedagogic Research and Innovation

Departments - Does NOT include content added after October 2018:

Sheffield Business School > Department of Service Sector Management

Page Range:

143-163

ISBN:

9781907643200

Identifiers

ORCID:

https://orcid.org/0000-0002-3836-3072