Técnicas y herramientas para el trabajo de competencias profesionales en creatividad publicitaria [Techniques and tools to improve professional skills in creative advertising]

The purpose of this paper is to analyse a set of techniques and tools that have been applied in the teaching-learning process of professionals skills, in the field of knowledge of Creative Advertising. The methodology was structured around a series of strategies as the development of case studies, the use of tools in the blackboard, classroom sessions and non-contact sessions to monitor student’s activities. Both the academic performance and the results obtained positive assessments results and feedback. © 2016, Universidad del Zulia. All rights reserved.