Examining guest chefs' influences on luxury restaurants' images

CHEN, Annie, PENG, Norman and HUNG, Kuang-peng (2016). Examining guest chefs' influences on luxury restaurants' images. International Journal of Hospitality Management, 53, 129-132. [Article]

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Abstract
A guest chef's image positively influences a luxury restaurant's image; The restaurant-guest chef fit positively influences a luxury restaurant's image; The restaurant-guest chef fit moderates the relationship between a guest chef's image and a luxury restaurant's image.
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